Eric Eckl

Do The Right Thing: Get It In Writing

In March, the federal district court in Statesboro, Georgia handed down a ruling that sent ripples through the forestry community. The court found that a timber company had built a road through a wetland in violation of federal clean water laws. The conse... Read >

Tap Water: The Safe and Healthy Choice

Hey Mom! Have you ever looked at all those bottles of water at the supermarket that are competing for your hard earned dollar and wondered how they got there? It wasn't that long ago that we all drank tapwater without a second thought. What's changed? ... Read >

No Weeds, No Guilt. Tips for a Toxic-Free Lawn or Garden

Nothing makes a hard core green thumb madder than weeds in the lawn or garden. They're ugly. They compete for light, water, and nutrients. Sometimes they make you itch or sneeze! It's no wonder that Home Expo Mart has aisles and aisles of chemicals that y... Read >

Water for Life, Your Lawn, Your Planet

If you are a die hard green thumb, then the first sing of spring is when you find yourself gazing out the window at yard and thinking "that looks awful." You find yourself rummaging around the shed, inspecting your garden tools, and making excuses about w... Read >

Five Reasons to Pick Up After Your Dog, Every Single Time

Sure, we've all felt the temptation. Maybe you're tired. Maybe you're just not feeling great that day. Maybe the weather is bad and you just want to go home. Maybe you just don't think anyone is looking. But whatever the reason, you're out walking the dog... Read >

Three Tips to Save Water and Money at Home

Water. It meets the most basic of needs, necessary for survival by animals (including humans) and plants alike. And we use a lot of it. Some experts estimate that the average U.S. residents uses more about 70 gallons of water per person, 280 gallons p... Read >

Scoop the Poop and Save the World!

Do you want to do your part for a cleaner environment and a healthier neighborhood? If you have yard -- and a dog that plays on it -- then making a difference is easier than you think. Here's a dirty little secret that most people don't know: Dog doo c... Read >

Protect Georgia Children from Mercury Poisoning from Fish!

Electric utilities have applied for the permits they need to build new coal burning power plants in south Georgia, and local families have every reason to be concerned. Already, we live with the pollution from the plants we have: There are government warn... Read >

Sorry Charlie: Average Advocacy Fails the Tuna

Remember Charlie the Tuna? If you haven't seen him on the air in while, it's probably because he was caught and eaten long ago. Overfishing has decimated the Atlantic bluefin tuna. Populations are shrinking fast. Stricter international regulations to prev... Read >

The Environmental "Awareness" Paradox

Let's take a fresh look at a couple of tired old sayings you've probably heard a million times, and examine what they mean when comes to raising environmental awareness and encouraging everyday citizens to do their part to preserve the planet for future g... Read >

Five Environmental Message Mistakes - And How to Fix Them

You've heard the phrase "look before you leap." But what does that mean when it comes to environmental writing and communications? First, an urban legend about what can happen if you don't look before you leap. Enjoying healthy sales of its Nova automo... Read >

Save the World: Pick the Right Email Tool

If you help run a nature center, land trust, hunting club, or local river protection group, you've probably wondered how to best keep in touch with your members. After all, they won't come to an event, donate to support your work, or write that elected of... Read >

A Tale of Two Commemorations

You probably don't know that February 3 is World Wetlands Day -- a day of proclamations, press releases, ceremonies, festivals, newsletter articles, and t-shirts all clamoring to raise awareness about the vital role of these vital habitats. World Wetla... Read >

Two Tools to Spread the Word for Your Good Cause

Pop quiz: What are the top two news outlets on the Internet today? Well, according to the web traffic monitoring service Comscore, they are Yahoo! News and Google News. Traditional news sites like CNN.com and various New York Times properties come in a di... Read >

Marketing Messages That Work -- Three Tips for Using Deadlines To Deliver Dollars!

A number of years ago, I consulted for a well-known charity, writing and designing fund raising emails. This organization had a strong marketing program and a loyal base of supporters. We were always racking our brains to come up with some new and clever ... Read >